Sunday, June 6, 2021

Selling on TPT 101: Product Previews

Selling on TPT 101: Product Previews | Apples to Applique

Welcome to TPT 101: Part 9! (Click on these links to find Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, and Part 8).

You've made it to the final step before listing your product: creating a preview! A preview differs from thumbnails in that it gives buyers a more in-depth look at your product. 

Often, sellers choose to show their entire product in the preview; I typically do this for most of my resources unless the product is too large. This helps buyers know exactly what they are getting and prevents any surprises. I know I hesitate to purchase products for use in my own classroom if I can't see enough of it to know whether it will meet the needs of my students.

When sellers hear recommendations to show their entire product, they often get nervous about their work getting stolen. Why would people pay for something they can get for free? This is a valid concern, but there are steps to take to safeguard against this. First of all, watermark your products. I put "©Apples to Applique" multiple times across the page in large, semi-transparent text. If you're using AdobePro to flatten and secure your products, the watermark step is easily added into this process. AdobePro also gives the option to not allow printing, which is what I select for my previews. 

If you take those two steps, there is little reason to fear people will steal your resources. Most people are not going to take the time to copy your product when they can just spend a few dollars to purchase it. Not to mention it is difficult to replicate clip art, fonts, and design. 

Of course, there is always an exception or two. For example, I wouldn't recommend showing your entire resource if it is something like a reading passage that a buyer could conceivably use without having to print the product. Otherwise, show off your hard work! Resources with good previews generate more sales than resources without them.

We are almost to the end of TPT 101! Just one more post to come, all about finally listing that product!

Keep teaching (and creating) with heart and passion!

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